To whom do brokers typically ship large quantities?

• A. Direct to end consumers
• B. Wholesalers
• C. Retail flower shops
• D. Grocery stores

Answer: (B)

In floral distribution, brokers move product in bulk by connecting growers with buyers who can take large lots. Their role is to arrange sales and shipping to those buyers who are equipped to handle big quantities. Wholesalers are built to buy in substantial volumes, consolidate inventory, and then distribute to retailers. That’s why shipping large quantities to wholesalers is the standard path: it matches the broker’s capability with a buyer who can efficiently manage, store, and re-sell in smaller lots to end destinations such as retail flower shops or grocery stores. Direct-to-end consumers usually place smaller orders, which isn’t the broker’s typical pattern, and retailers like flower shops generally source their stock from wholesalers or brokers who deal in bulk first.